The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

By: Michael E. Gerber

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An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Title: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Author Name: Michael E. Gerber

Categories: Business SC,

Publisher: Collins: April 1995

ISBN Number: 0887307280

ISBN Number 13: 9780887307287

Binding: Trade Paperback

Book Condition: Used - Acceptable

Seller ID: 455495

Description: Moderate edge and cover wear with unmarked pages. Domestic orders shipped with USPS tracking numbers.