10840 W 44th Ave., Wheat Ridge, CO. 80033.

303-425-4960     srebooks@abookstop.com  





Quick Search

Author
Title
Description
Keyword
Advanced Search
 
 
Links

Fantastic Fiction

Stop, You're Killing Me!

Check out The Book Stop on Yelp

 
 
 
       Tell a Friend
The End of Advertising as We Know It, Sergio Zyman, Armin Brott
This may not be the actual image of book
Author Name:    Sergio Zyman, Armin Brott

Title:   The End of Advertising as We Know It

Binding:   Hardcover

Book Condition:   Used - Good

Publisher:    Wiley September 2002

ISBN Number:   0471225819 / 9780471225812

Seller ID:   10000000112902

Dust Jacket Has Light Wear Domestic orders shipped with USPS tracking numbers.

More Description

The controversial marketing guru discusses the revolution in advertising strategy
"What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business
In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.



Price = 6.50 USD

Similar Titles
The Jerusalem Diet: The 'One Day' Approach to Reach Your Ideal Weight--and Stay There, Ted Haggard
The Jerusalem Diet: The 'One Day' Approach to Reach Your Ideal Weight--and Stay There

Louder Than Words: A Mother's Journey in Healing Autism

Formula : A Personalized 40-30-30 Weight Loss Program

The Ultimate Weight Solution Cookbook: Recipes for Weight Loss Freedom, Phil McGraw
The Ultimate Weight Solution Cookbook: Recipes for Weight Loss Freedom

The Ultimate Weight Solution: The 7 Keys to Weight Loss Freedom

Greenwich Diet: Lose Fat While Gaining New Health and Wellness

 


Store Hours: Monday - Saturday, 10AM - 6PM
Phone: (303) 425-4960

Questions, comments, or suggestions
Please write to srebooks@abookstop.com
Copyright©2018. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie